How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

This is a Dubai chocolate bar. It's a chocolate bar stuffed with a paste of pistachios, kadayif or shredded phyllo dough and tahini. It first went viral in 2023, and since then it's become a global phenomenon.That was worth the hype. The original by Fix Desserts is only sold in Dubai. Its scarcity has spurred an explosion of dupes, copycats and spin offs.You can now buy it everywhere. We're a small homegrown brand. And you know, we had enough chocolate just to serve the community.And all of a sudden, there ...