Vazgeçmek Kolaydı, Seçmedim | Haluk Tokat

Company Overview & Inspiration - Haluk Çerez, founded by Haluk, shares a 46-year life story aiming to inspire others [1] - The company's journey includes overcoming significant personal challenges, such as losing both arms in an accident at age 30 [3] - Haluk Çerez aims to inspire and provide opportunities for disabled individuals [11][12] Business Development & Strategy - Initially sold pens door-to-door before transitioning to the dried fruit sector [3][5] - Started with a small investment of 2 kilograms of hazelnuts, quickly selling out [5][6] - Expanded product range to include premium fruits and vegetables, selling in industrial areas [6] - Transitioned to online sales with the establishment of the "Haluk Ceres" website [10] Social Impact & Mission - Employs 22 people, including individuals with disabilities, such as Şevval and Sümey, who are wheelchair users [11] - Aims to provide hope and employment opportunities for disabled individuals who may be unable to leave their homes [12] - Focuses on product quality and inspiring others through the company's story, rather than solely relying on disability for marketing [13] - The company's mission is to improve the living standards of its disabled employees and touch their hearts [14] Overcoming Obstacles & Resilience - Developed innovative methods to perform daily tasks independently, such as dressing with the aid of modified tools [8][9] - Persisted through initial failures in online sales and focused on creating a compelling brand story [10][11] - Remained determined despite facing demoralizing experiences while selling pens [17]