Gülün Bilgeliğini Kendime Kılavuz Edindim | Gülşah Gürkan | TEDxBursa

Company Overview & Heritage - Gülşa, founded by Gülşa, draws inspiration from the wisdom of roses to overcome challenges in entrepreneurship [1] - The founder's family has been involved in rose cultivation in Isparta, Turkey, for generations, with her grandfather pioneering the production of rose oil for global brands in 1965 [1] - Gülşa aims to honor the labor of rose farmers and ensure the sustainability of their livelihoods through branding [5] Product & Market Strategy - Gülşa was established in 2011 to transform high-quality rose raw materials into value-added branded products, focusing on natural and effective skincare [5][6] - The company differentiates itself by producing authentic rosewater, distinguishing it from synthetic alternatives prevalent in the market [8][9] - Gülşa emphasizes the importance of specializing and deepening expertise in a specific area for successful branding [13] Production & Sourcing - It takes 4 tons of roses to distill 1 kilogram of pure essential oil, which has a high vibration frequency of 320 MHz [3] - Roses are hand-picked by thousands of families in the early morning during harvest season [4] - Gülşa collaborates with a French expert to develop a carefully considered, boutique product line [11][12] Business Development & Achievements - Gülşa products are available in international chain stores, duty-free shops in Turkey, and hundreds of pharmacies nationwide [14] - The company has established a broad export network spanning from China to America, introducing Turkish roses to diverse markets [14] - Gülşa has collaborated with major global brands and received numerous awards [15] Social Responsibility & Future Goals - Gülşa supports students in four schools established by the founder's grandfather in Isparta [16] - The company collaborates with expert associations to improve the living standards of people working in the rose industry and provide better educational opportunities for their children [16] - Gülşa emphasizes resilience and perseverance in the face of challenges, advocating for a focus on passion and purpose in one's work [15][18][19]