Has Gap Done The Impossible?

For decades, the Gap defined American fashion. But Gap fell out of vogue not too long after its white denim graced the cover of the namesake magazine. Since 2001, the brand has shuttered nearly 2500 stores, and the stock of its parent company, Gap Inc., significantly underperformed the S&P 500 and competitors like Abercrombie and American Eagle.But the company is trying to turn things around. It's back in the cultural conversation with splashy marketing campaigns and hiring high end fashion designer Zac Pos ...