AI, Human, a Box and a Cat | Nick Broumas | TEDxUniversityofMacedonia

AI Marketing Evolution - AI is integrated into marketing to help partners grow faster and achieve goals [1] - The industry is moving towards hyper-personalization, using AI to understand consumer habits and tailor experiences [7][8][9] - AI-driven campaigns are evolving from fragmented applications to unified, end-to-end management [11][12][13] - Dynamic websites will use AI to recognize user behavior and actively close sales [17] - Smart conversation AIs will become comprehensive sales assistants, offering personalized product presentations and follow-ups [18] Ethical Considerations - The industry faces consumer distrust regarding personal data, emphasizing the need for ethical targeting and platform transparency [20][21] - Platforms should explain why a user is targeted for a specific message, avoiding biased outcomes [21][22] - Internal bias detectors and a comprehensive regulatory framework are needed to prevent discriminatory practices [23] Future Challenges and Solutions - Current AI systems lack general logic and common sense, hindering their ability to understand complex business dynamics [25][26] - Achieving general intelligence requires vast amounts of data and energy, potentially necessitating new energy sources [28][29] - AI is not an original creator and relies on original content for data, driving research into AI models mimicking the human brain [30][31] - Neural augmentation or brain-computer interfaces may be necessary to incorporate human values and address AI's limitations in understanding nuance [33][34][35]