Applying Freud’s pain-pleasure principle to modern finance | Sjoerd Bak | TEDxDublin Salon

Sjoerd Bak had a stroke at a young age. In his year long rehabilitation, he realised had he died, he would have left his family in a a very poor financial position. He set about remedying this and explains how he uses Sigmund Freud’s pain-pleasure principle to his modern finance decisions. Sjoerd Bak QFA is a financial coach and founder of Become a Millionaire Ltd, based in Dublin. Originally from the Netherlands, he moved to Ireland in 2006 and transitioned from a successful tech sales career to financial ...