The Real Cost of a Line: Colombia's Unseen Economy | Nicolas Bermudez | TEDxLondonBusinessSchool

since coming to London. Many, many, many times people have been stunned when I or other Colombians say we don't want to do cocaine. Um, people are even more stunned when we say, "I haven't even tried it." And believe me, we understand the surprise um, coming from Colombia producing country, right.But you see, for us, it's definitely not a socially acceptable thing. You're not the cool guy for doing cocaine. Um, and I want to tell you a little bit about why.By the end, I just hope you get to see why reducing ...