Why Investing in Women's Sports Is Bigger Than Most Realize

W women's sports is from my perspective a a mega trend, a mega theme that one should get behind from an either well from every perspective, from a fan perspective, from an engagement perspective, from an investment perspective. Aside from the fact that these athletes are absolutely incredible and in my opinion haven't been marketed particularly well over the years, I always talk about the funnel when I talk about fans. What you want to get is somebody who's not a fan to be a casual fan of a sport and then y ...