Wall Street looks to rake in the dough with Crumbl cookies
Bloomberg Television·2025-06-20 12:01
Crumble cookies are seemingly everywhere. Now, Wall Street has put in its own order. After the chain grew from one bakery in Utah in 2017 to over 1,000 stores, Crumble got its first major outside investment in May from a private equity firm as well as a major private credit loan.So, what makes Crumbles Cookies worth the nearly $5 price tag. For customers, it may have something to do with an everchanging menu. Every week, the company's Instagram and Tik Tok blast out a video highlighting the week's flavors, ...