Why Gen Z Fell In Love With Coach

Coach purses were a staple in the early 2000, worn by teens at the mall and celebrities on the red carpet. The monogrammed design with a double C logo was everywhere. But by the 2010s, the brand fell out of favor, its luxury reputation suffered, and sales plummeted.The company wiped out about 60% from its market cap between its 2012 peak to mid 2014. But coach is back. The girls came through.Coach is back. Mainly among Gen Z consumers who were driving a lot of its growth. Fashion always looks to the younges ...