Legado que Expande | Diego Pavan e Thiago Ramalho | TEDxMaringá

Entrepreneurship & Leadership - The discussion focuses on leadership, entrepreneurship, business vision, and succession [1] - The entrepreneurial journey involves scaling businesses, optimizing time, and connecting with the right people [1] - Starting small, testing ideas, and establishing processes are crucial for business success [12] - Culture, built on consistent rituals and beliefs, is essential for scaling a business [12][13] - Passion ("amor" - love) is a key ingredient for success in business [13] Business Expansion & Franchising - Franchising is identified as a key model for expanding a business to multiple locations [1] - Understanding the legal and tax implications in each region is crucial before expanding [1][2] - Adapting products and communication strategies to suit local markets is necessary for success [2] - Respecting the local culture is important when entering a new market [2] - Overcoming challenges such as logistical issues (e g, container shortages) requires adaptability and resourcefulness [6] Family Business Dynamics - Working with family involves navigating generational differences and adapting to changing times [1][2] - Balancing the experience of older generations with the innovation of younger generations is important [2]