The Benchmark | Damla Fehmi Sertbay | TEDxBAU Cyprus

Career Journey & Turning Points - Speaker initially pursued science due to academic success but shifted to economics after realizing the lack of practical chemistry opportunities in Cyprus [3][4][5][6] - Speaker chose a medium-sized accounting firm over larger firms to gain broader experience, leading to a training position in February 2008 and starting in September 2008 [12][13] - Speaker returned to Cyprus in 2012 to join her father's firm as the first female partner, founded in 1973, becoming one of the first female chartered accountants in Northern Cyprus [15] Gender & Finance - Speaker highlights the historical challenges faced by women in accountancy, referencing Mary Harris Smith, who was not recognized as a member until age 75 despite decades of work [17] - Speaker mentions celebrating 100 years of women in accountancy in Cyprus in 2020, emphasizing her unique position representing Northern Cyprus [17][18] - Speaker notes that leading positions in the finance world are still predominantly held by males [16] Current Role & Impact - Speaker is part of Erdaleno, providing auditing and financial consulting services to successful clients in Northern Cyprus, including Ishbank and Turkel [19] - Speaker is a board member of a businesswoman association, mentoring women to start businesses and providing financial advice [20][21] Advice & Motivation - Speaker encourages individuals to stand out, work hard, and be resilient in the face of challenges [21]