X @Elon Musk

Ad Pricing Strategy - The company is transitioning to a vertical size-based ad pricing model [1] - Full-screen ads will cost more than smaller ads (e.g., 1/4 screen) [1] User Experience - The new pricing model aims to disincentivize the creation of excessively large ads [1] - The goal is to prevent giant ads that negatively impact the user experience [1]