X @Ignas | DeFi

Kaito's Impact on KOL Marketing - Kaito enhances, rather than replaces, KOL agencies, improving their effectiveness [1] - Kaito provides two key advantages: increased incentives for KOLs and more transparent performance tracking [1] - Campaigns using Kaito saw increased KOL motivation due to extra rewards, leading to benefits for the project [1] - Kaito and similar ranking tools facilitate the identification of high-value KOLs and the filtering out of low-effort contributors [1] Campaign Performance & Evaluation - A recent campaign reached over 440 thousand impressions while a Kaito Earn campaign was also active [1] - Kaito helps evaluate campaign results more easily, a process previously done manually [2] - Smaller influencers often follow the lead of top KOLs, contributing to a more organic spread of the narrative [2] Trust & Campaign Design - Projects using Kaito should distribute rewards fairly, and KOLs are more protected when working with trusted agencies [2] - Pink Brains works with proven and trustworthy projects to safeguard creators' work and reputation [3] - CT KOL marketing needs better-designed campaigns, starting with strong KOLs through agencies and using Kaito to distribute attention [3]