How Raising Cane's Overtook KFC And Wingstop

Company Growth & Performance - Raising Cane's jumped from 33rd to 18th in restaurant rankings between 2021 and 2024, surpassing KFC, and is larger than Wingstop [1] - The company's U S sales have grown to nearly $5 billion [8] - Raising Cane's Times Square location generated $25 million in sales last year [4] - The chain has experienced nearly a fourfold increase in store count over the past decade [5] - In 2024, Raising Cane's reported an almost 11% increase in foot traffic at existing locations [7] - The chain has posted 64 consecutive quarters of same-store sales growth [14] Business Strategy - Raising Cane's focuses on a simple menu: chicken, fries, Texas toast, and coleslaw [2] - The company does not engage in value plays or limited-time offers, maintaining consistency for customers [2] - Raising Cane's strategically selects locations, sometimes waiting for the ideal spot [6] - The company self-funds its expansion and maintains company-owned restaurants, with only 3% franchised [15] - Raising Cane's has no interest in going public or taking private investments [12][13] Market & Industry Dynamics - The chicken category has been driving growth in the quick-service and fast-casual sectors [18] - McDonald's reported $25 billion in annual systemwide sales from chicken, matching its beef sales [19] - Quick-service chicken is a competitive market with many fast-food chains vying for market share [21] Future Ambitions - Raising Cane's aims to become a top 10 U S restaurant brand with $10 billion in systemwide sales and average sales of $8 million per restaurant, projected around 2029-2030 [23]