Film Performance & Market Trends - "Brad Pitt's F1" film earned over $55 million domestically for Apple [1] - IMAX accounted for more than 20% of the film's domestic debut [1] - For blockbusters movies that grossed over $30 million, IMAX historically indexed 20% on only five films, but recently achieved this level on three movies in the last two months [6] - The film grossed around $145 million globally, with international markets skewing higher due to F1's greater popularity outside the US [6] - The film's Sunday drop was less than typical, suggesting strong continued performance, especially with the July 4th weekend approaching [7] IMAX Market Share & Growth - IMAX is experiencing significant market share gains [9] - A 10% IMAX box office share was previously considered good, but "Brad Pitt's F1" achieved 23% [9] - Mission Impossible achieved 20% IMAX box office share in its first two weekends [9] - IMAX's stock is up approximately 65% in the last year, driven by the return of blockbuster hits [8] - IMAX anticipates beating its best year ever (2019) in the current year [11] Apple & Future Projects - Apple spent nearly $300 million on the film [14] - Apple is committed to another movie with Joe Kazinski and Jerry Brockheimimer, indicating continued investment in theatrical releases [13] - Denis Villeneuve has been selected for the next James Bond movie, and IMAX hopes to collaborate, potentially filming with IMAX cameras [11][12]
IMAX CEO: Market share gains have been a growth driver
CNBC Television·2025-06-30 16:00