IMAX CEO: Market share gains have been a growth driver

Brad Pitt's F1 leading the weekend box office, bringing in over $55 million domestically for the Apple film. A significant milestone given F1 is not part of an existing film franchise. Joining us here on set is Richard Galfon, CEO of IMAX.IMAX accounting for more than 20% of the film's domestic debut. If people aren't watching this film in IMAX, I don't know what they're doing. It's it seems like it's a perfect fit for you.It is. And as a matter of fact, it's an interesting backstory which is over a year ag ...