Designing India’s Future – Where Creativity Meets Business | Padma Raj Keshri | TEDxVCOE

Design & Business Integration - The industry emphasizes merging creativity with business strategy for global leadership [5] - Design should be viewed as a powerful business force, not just art [15] - Marketing is as important as the design and making process [9][10] Sustainability & Upcycling - India has a rich tradition of reuse and repurposing, now known globally as upcycling [6] - Luxury brands are investing in sustainability due to resource scarcity [7][8] - Integrating sustainability into mainstream brands can set global trends [7] Digital Transformation - Digital transformation, including AI and blockchain, is crucial for supply chain management and product positioning [14] - The global stage is one click away, but reaching the right platform is key [12][13] Indian Design Potential - Indian designers can lead globally by embracing business and technology [16] - The industry needs to think beyond aesthetics and borders [16] - India produces the finest textiles, and exclusive marketing and positioning are essential [11]