Workflow
TikToker's critique helps indie band take their song to new heights
NBC Newsยท2025-06-30 20:10

Collaboration & Crowdsourcing - An independent band, Pool House, based near Salt Lake City, Utah, gained attention after a content creator, Rachel Ruff Kyler, suggested improvements to their song "Could Be Love" [1][2] - Kyler's video offering suggestions went viral, garnering millions of views and engagement from other music professionals [3] - The band embraced the feedback, reworked the song incorporating Kyler's ideas, and re-released it as "Could Be Love, Rachel's version" [4] - The collaboration extended to Kyler traveling to Utah to meet the band and participate in the final remastered version [4][5] Impact & Authenticity - The experience highlights the potential for authenticity and positive interactions on the internet [6] - The band and Kyler both expressed surprise and gratitude at the positive outcome and the supportive nature of the online community [3][6] - The collaboration is seen as a life-changing event and a source of hope [5]