China’s Makeup Brands are Winning Over Western Consumers
Bloomberg Television·2025-06-30 22:01
Industry Trend - Chinese cosmetics are gaining popularity among content creators and viewers, driven by viral products like curling iron mascara [1] - The shift of content creators to Chinese apps after a potential TikTok ban in the US has boosted the Chinese beauty industry [2] - New Chinese beauty trends and cosmetics continue to go viral on social media globally [3] Sales Performance - Flores' $46 cushion foundation is a top-three beauty bestseller on Vietnam's TikTok shop [2] - Judy Doll's overseas retail sales grew by 400% last year [3] Market Growth - The momentum from viral trends is contributing to the growth of the multi-billion dollar Chinese cosmetics industry [3]