How Coach won over Gen Z

Coach purses were a staple in the early 2000s, worn by teens at the mall and celebrities on the red carpet. The monogram design with a double C logo was everywhere. But by the 2010s, the brand fell out of favor.Its luxury reputation suffered and sales plummeted. The company wiped out about 60% from its market cap between its 2012 peak to mid 2014. But Coach is back.The girls came through. Coach is back. mainly among Jenzi consumers who are driving a lot of its growth.Fashion always looks to the youngest gen ...