Beyond Automation: The Rise of Artificial General Marketing Intelligence | Musa Kalenga | TEDxDurban

AI Adoption & Impact - Initially, AI excitement was at 20%, pessimism at 80%, now excitement is at 40% and pessimism at 60% [1] - 100% of individuals will experience disruption due to AI [4] - When given the option, 80% of people will use AI [47] - AI access correlates with creativity; those with the most AI access demonstrate the most creativity [47] - AI has a leveling effect, improving creativity for less creative individuals while having minimal impact on highly creative individuals [50] Time Management & Productivity - Time is prioritized over many things, and reflection often centers on time spent [8] - Mobile devices can trick individuals into thinking they are spending quality time when they are not [9] - Technology's greatest use is giving time back to be more human [9] - AI shifts the cognitive load, enabling individuals to engage with information more efficiently [59][60] - Technology, especially AI, should serve to create time [69] Technology & Innovation - Every technological change is met with fear [21] - The amount of content created will become almost infinite, while human ability to consume it will taper out [26][27] - Computational power turns information into power, saving time [28][29] - The key challenge is to bridge a 200-year gap in 10 years using technology [36][37] - Technology offers efficiency, creativity, and time optimization [38][39]