The power of media | Mahreen Munir | TEDxUniversity of Birmingham Dubai

Media Influence - Media shapes thoughts, opinions, values, and even simple choices like food preferences [6] - Media can create insecurities or help eliminate them, impacting self-image [15] - Stereotypes are formed through media, influencing perceptions of individuals and groups before direct interaction [16] - Controlling the narrative in media is crucial to counteract negative stereotypes and promote authentic representation [17] Content Consumption - Individuals spend approximately 6 years of their lives using social media [23][24] - It is essential to filter content, limit screen time, and be selective about what is consumed [24] - Questioning and challenging media content is crucial, as it can have significant positive or negative impacts [25] Case Study: Karak Chai - Karak chai's popularity in South Asia was driven by a 40-year marketing campaign by the British [9] - The British strategically used posters in various locations and depicted Indian women holding chai to promote it as an Indian drink [9] - This campaign led to chai becoming the second most popular beverage in the world [10]