Tariffs are unlikely to cause as much consumer disruption as feared, says PNC's Yung-Yu Ma

Trade Deal & Tariffs - A trade deal with Vietnam was announced, including 20% tariffs on Vietnamese goods entering the US market, which could impact importers like retailers [2] - No tariffs are imposed on US goods entering the Vietnamese market [2] - The market views the deal as a step in the right direction, but the 20% tariff rate is higher than desired [3][4] - The market anticipates further trade deals before the July 9th deadline [3] - A 20% tariff across the board with other countries could cause concerns about a slowdown in consumer spending [5][6] - The 20% tariff is better than the originally announced 46% on Vietnam and 95% on Cambodia [6] - Trans-shipping detail with 40% tariffs is a direct hit to China [7] Inflation & Consumer Impact - Tariffs will bring in revenue but may also raise prices [7] - There hasn't been a great deal of tariff pass-through to consumers so far [8] - If tariff rates are higher than 10-15%, the market will pause to see how well consumers hold up [9] Market Reaction - Stocks moved up in the morning following the trade deal announcement, but the reaction wasn't significant [2] - The market wants to see progress on trade deals [3]