X @Forbes
Forbesยท2025-07-03 00:01
Sponsorship & Marketing - Brands like Mercedes, IWC, and Expensify invested millions of dollars to sponsor a fictional Formula 1 team in Apple's new F1 movie [1] - The sponsorship blurs the line between cinema and commerce [1] Industry Impact - The sponsorship model could potentially shape the future of both cinema and commerce [1]