追求成功的時代，請選擇保持善良｜鄧耀中｜TEDx臺師大｜TEDxNTNU 2025 | 鄧耀中

Industry Perspective - The public relations industry is undergoing transformation with the integration of AI and data science, shifting towards "PR as a Solution" [1] - The industry emphasizes the importance of human choice, intention, and meaning-making in the age of automation and computational power [1] Leadership & Vision - Joseph Deng, founder and CEO of 布爾喬亞公關顧問 (Bourgeois PR Consulting), is a key figure in shaping the future of the public relations industry [1] - Deng advocates for understanding and leveraging technology while prioritizing human values and strategic thinking [1] Core Message - Beyond efficiency, the depth of starting points, visions, and choices is the way out [1] - The ability to "understand" machines is crucial, focusing on why we choose, how we act, and how we create meaning alongside technology [1]