How the Success of Sonic the Hedgehog is Reviving Japan's Sega
Bloomberg Television·2025-07-05 01:30
Well, a next guest says she wants to revive the legacy of Japanese gaming giant Sega. The company has seen a resurgence in recent years, thanks in part to Sonic the Hedgehog. The movie trilogy based in the video game icon, is a certified Hollywood blockbuster.Zooming past $1,000,000,000 at the global box office. A fourth movie is also in the works, with Sega's licensing revenue nearly tripling in the past four years and its shares having doubled since the first entry hit theaters in 2020. Despite its recent ...