Company Performance - PopMart's revenue more than doubled in the past year [2] - In 2024, over 85% of PopMart's revenue came from exclusive products developed with artists [5] - Labubu line revenue saw a 726% growth from the previous year [6] Market Expansion - Sales outside of China more than tripled in 2024 [4] - Overseas revenue now makes up nearly 40% of the company's sales, up from 17% in 2023 [4] - The company plans to open more than 20 stores in the US by the end of 2025 [4] Product & Strategy - Blind box packaging helped PopMart take off [3] - PopMart is expanding into plush and accessories categories [6] - A secret character has a 1 in 72 chance of getting [3] Risk Factors - There's a risk of the viral fad dying out [6] - Uncertain trade war with China might make products more expensive [6]
How Labubu Skyrocketed Pop Mart Stock 1,200%
The Wall Street Journalยท2025-07-05 15:01