How China’s Xiaomi pulled off what Apple couldn’t
Bloomberg Television·2025-07-07 03:07
Chinese smartphone maker Xiaomi has succeeded in doing what Apple has failed to achieve, and that's to make a car. So, what does Xiaomi do differently. First, a set realistic benchmarks.Apple may have been too lofty, aiming at one point for a fully self-driving car that required no human assistance, something that stole a long way from mass adoption. Xiaomi, in contrast, took a more grounded approach. Already a large manufacturer of consumer goods, it drew on that know-how and iterated on proven industry de ...