Can companies atone for their dark pasts? | Sarah Federman | TEDxSan Diego Studio

[Music] Imagine standing in front of a Holocaust memorial wall, seeing your own name staring back at you, then tracing your fingers over the letters as if you're touching your own gravestone. That's the moment that began my transition from business executive to a professor of conflict resolution. Today, I'm going to talk to you about that transition and why it's critical that we understand and respond to the roles that companies play in mass atrocities such as war, genocide, mass oppression, and ecoside, wh ...