Snap CEO says it's an uncertain business environment

Ad Market Concerns & Uncertainty - WPP shares declined 16% due to concerns about the state of the ad market [1] - The business environment is uncertain, leading advertisers to platforms delivering lower-funnel results [2] - Geopolitical uncertainty and potential economic pullback due to tariffs are significant concerns [4][5] Snap's Positioning & Strategy - Snap's Q1 advertiser growth was 60% year-over-year, with 75% of the business now direct response [3] - Snap aims to help small and medium-sized customers grow, positioning itself well regardless of the business outlook [3] - Snapchat differentiates itself as a communication service, unlike other platforms that are primarily video feeds [6] - Brands play an important role in relationships and therefore on Snapchat [6][7] - Snapchat's sponsored Snaps product is now available to 100% of the United States, offering brands efficient reach [8] - Creator and influencer marketing on Snapchat drives significant impact for brands [9]