AI Strategy & Competitive Advantage - Snapchat focuses on image, video, and 3D generation, leveraging its camera-centric platform where users create billions of snaps daily [1] - Building small, on-device image and video models provides a competitive edge by enabling technology deployment to hundreds of millions of users without server-side costs [2] - The company is exploring AI user interfaces, particularly within the context of its Spectacles glasses [2] Future of AI & User Experience - AI is currently constrained to text boxes, but its potential will be unlocked when it becomes contextually aware and integrated into the real world [4] - The evolution of AI is compared to the early days of social media, where the true potential wasn't realized until the advent of the smartphone [3]
Snap CEO Evan Spiegel on using AI to build image and video models