Snap CEO Evan Spiegel on Specs AR glasses

Product & Technology - Snap has been investing in glasses for over 11 years, even before Snapchat had a chat feature, seeing a huge opportunity to help people experience the world and technology simultaneously [1] - The company's vision for AR glasses is to make computers wearable, integrating technology into people's lives without forcing them to choose between technology and living in the moment [2][3] - Specs are positioned as a wearable computer with smartphone capabilities, differentiating them from feature phone smart glasses which are more like AirPods with a camera [5] Market Positioning & Pricing - The company acknowledges the need to help people try and experience specs, as they represent a fundamentally new type of computing experience [4] - Specs will be more expensive than Meta smart glasses and Ray-Ban smart glasses, but offer significantly more capabilities [6] - The company aims to address consumer exhaustion from looking at screens and offer a new and different computing experience [4] Challenges & Opportunities - A key challenge is positioning specs against existing smart glasses, which are not as capable [5] - The company sees an opportunity to differentiate specs by highlighting their smartphone-like capabilities compared to the limited functionality of smart glasses [5]