Workflow
NFL Commissioner Roger Goddell: New streaming platforms allow us to reach different demographics
CNBC Televisionยท2025-07-10 14:45

Media Rights & Streaming - NFL is extending beyond current platforms, viewing YouTube as a great global platform to reach a broader audience [3][4] - NFL aims to reach fans where they are, targeting different demographics through new platforms as part of their growth strategy [4] - NFL emphasizes consistent game windows, making games special events to mitigate navigation challenges for fans across various streaming platforms [6] - NFL included opt-out clauses in media rights contracts for potential future deals, but no decisions have been made yet, partnerships are valued [8] - NFL will assess CBS's approach to the NFL and their business post-Paramount transaction before making decisions [9] Fan Experience & Game Scheduling - NFL prioritizes the impact on fans when considering flexing games, averaging two flexed games per year [13] - NFL monitors fan reaction closely when moving games, especially Thursday games [13] - NFL aims to ensure the best game is available for the broader fan base nationally and globally [14] International Expansion - NFL hopes to reach 16 regular season international games, with every team playing internationally [18] - NFL aims to create year-round engagement in new international cities through media, partnerships, and club marketing [19][20] - NFL considers packaging international games, leveraging the popularity of the 9:30 AM ET window for European games [21][22] Market & Advertising - NFL is not seeing any impact from tariffs on ticket sales or the advertising market [23] - NFL sales are performing incredibly well, reflecting the value of live sports content for advertisers [23][24]