Yahoo CEO: We have leaned back into our original mission

Company Restructuring and Strategy - Yahoo underwent a significant restructuring after spinning out of Verizon in September 2021, including re-establishing the company, restructuring operations, bringing in a new team, and redoing the revenue model [2] - Yahoo refocused on its original mission as a trusted guide to the internet, leveraging its history dating back to 1995 [6] - Yahoo's monetization strategy shifted to directly selling premium ads and re-establishing a salesforce, while also moving into subscription and leaning back into search [3] - Yahoo is partnering with almost every LLM and has launched AI products across its various platforms, including Yahoo Mail, Fantasy Sports, Finance, and News [25] M&A Activities - Yahoo sold assets like TechCrunch and Rivals, focusing on its news aggregator app [8] - Yahoo acquired Artifact, a news app founded by Instagram founders, to enhance its news aggregation capabilities [7][8] - Yahoo is open to M&A for adding verticals but hasn't found the right deal, particularly after considering frothy prices post-COVID [31][32] Competitive Landscape and Market Position - Yahoo competes with various companies in different verticals, leveraging its multiple properties [13] - Yahoo is still a top-five traffic property in the US and globally, even among Gen Z [12] - Yahoo emphasizes its first-party relationship with users, with 75% of impressions from logged-in users, leading to better conversion rates for advertisers [20] Advertising Market and Performance - Yahoo is seeing growth despite market challenges, attributing it to its turnaround and rebuilding efforts [17] - Yahoo's ad sales strategy includes direct sales and leveraging its DSP, competing with Trade Desk, Google DB3, and Amazon [14][15] - Yahoo announced a partnership with Netflix to add Netflix CTV inventory to its DSP [14][15] Future Plans - Yahoo is considering going public again, but is taking its time to improve valuation [33][36] - Yahoo believes AI will significantly change its products and is focused on being pro-publisher in the AI search framework [28][29]