Levi Strauss CEO Michelle Gass goes one-on-one with Jim Cramer

Financial Performance - Levi Strauss reported a phenomenal quarter with 9% organic sales growth, exceeding estimates [1][3] - The company's earnings beat expectations by $0.13 [1] - Management raised the full-year forecast despite tariff impacts [2] - The company is aiming to become a $10 billion stronger, more profitable entity [5] Strategic Initiatives - Levi Strauss is pivoting to become DTC (Direct-to-Consumer) first and a head-to-toe lifestyle retailer rooted in denim [4] - The company is focusing and rationalizing SKUs (Stock Keeping Units), which are down in the mid-teens [7][8] - Driving for more commonality in assortment globally, increasing from single digits to approximately 30%, creating supply chain efficiencies [8] Market Performance - International business is up 10%, with women's outperforming with double-digit growth [5] - Tops business, a key part of lifestyle expansion, is up 16% [6] - European numbers show incredible organic growth of 14% to 15% [9] Tariff Impact & Mitigation - The company has assumed tariffs of 30% from China and 10% from the rest of the world in its guidance [19] - The net impact of tariffs is estimated to be around 20 basis points, or a couple of pennies on EPS [19] - Mitigation strategies include leveraging long-standing vendor relationships, increasing volume, modest surgical pricing, and full-price selling [19][20] Brand & Marketing - Focuses on social media, music, and sports to drive relevancy with younger consumers [13] - Collaborations with brands like Nike and designers like Sakai are driving brand heat [15][16]