We're competitively positioned better than most when it comes to tariffs, says Levi Strauss CEO
CNBC Televisionยท2025-07-11 00:26
Tariff Impact & Mitigation - The company is competitively positioned regarding tariffs, with 60% of its business being international [1] - Tariff assumptions in guidance include 30% from China and 10% from the rest of the world, but exposure to China is minimal [2] - Net tariff impact is estimated at approximately 20 basis points, translating to a couple of pennies on EPS [2] - Mitigation strategies involve leveraging long-standing vendor relationships and increased volume due to business growth [3] - The company is focusing on full-price selling and innovative products to reduce the need for promotions [3][4] Cost Management - The company is also managing its own costs to protect consumers and maintain price points [4]