Levi Strauss Expects Strong Sales Despite Tariffs

Financial Performance - Levi Strauss is raising its full year revenue and EPS expectations despite higher tariffs [1] - The company beat estimates and raised its guidance [2] - Heading into yesterday's close, the stock was already up almost 16% year to date [3] Strategic Initiatives - Levi's is prioritizing a DTC (Direct-to-Consumer) first strategy, focusing on selling on their own platforms [5] - The company is branching out into new product areas like tops and dresses [5] External Factors - Levi's strong revenue is helping it navigate the tariff impact [2] - The company is one of the first retail companies to report after President Trump announced his Liberation Day tariffs [4]