WNBA Commissioner Cathy Engelbert on sports valuations and player salaries
CNBC Televisionยท2025-07-11 14:45
I think we've run into the confluence of a lot of positive elements as it relates to valuation, whether it's a valuation of the patch on the uniform, an ad spot on a media buy, uh, or the valuation of a franchise. And that's all driven by revenue and a multiple of revenue. And about five years ago, that wasn't quite there for the W or women's sports.So, we raised capital in February of 22. That helped us grow the league from what I call an adolescent into kind of a young adult now, and we're maturing, and s ...