X @The Economist
The Economist·2025-07-11 20:40
Brand & Marketing - Luxury brands, especially Hermès with its Birkin bag, face the risk of over-exposure [1] - Hermès's challenge stems from intense fan enthusiasm rather than aggressive marketing [1]
Brand & Marketing - Luxury brands, especially Hermès with its Birkin bag, face the risk of over-exposure [1] - Hermès's challenge stems from intense fan enthusiasm rather than aggressive marketing [1]