World’s Biggest Legoland Adds to China’s Theme Park Glut

Market Overview - Shanghai Legoland aims to replicate Disneyland's success with attractions for Chinese audience [1] - China's theme park market is crowded, competition will intensify with new attractions opening in 2027 [2] - International entertainment companies partner with Chinese investors to tap into China's post-COVID travel boom [3] Challenges and Risks - Domestic attractions face challenges due to Chinese consumers reducing spending [3] - Almost a quarter of large domestic theme parks have lost money [4] - Local governments' incentive to open theme parks raises concerns about oversupply [4] Strategic Adjustments - Theme parks are adjusting strategies, including lowering ticket prices [4]