How to decode bullsh*t buzzwords | Ivana Leiseder | TEDxZurich

Core Argument - The pervasive use of "buzzwords" and unclear language (referred to as "bullshit") in communication creates confusion and hinders genuine connection [1][2] - This type of language prioritizes appearance over truth and aims to impress rather than inform [1] - Overuse of abstract and meaningless language erodes the cognitive landscape and wastes time [1] Impact and Consequences - "Bullshit" acts as a separator, creating a void in understanding and hindering meaningful communication [1] - Over-reliance on jargon can lead to cognitive decline and a sense of emptiness [1] - Time is wasted navigating through unclear language instead of engaging in meaningful activities [1] Solutions and Recommendations - Individuals should become "BS agents" and call out unclear or misleading language [1] - Purge one's own language of "bullshit" by using clear and simple explanations [1] - Constantly question the meaning of words and phrases to ensure clarity and understanding [1] - Reclaim language for its original purpose: to connect, inspire, and clarify, rather than to confuse [2]