Why Applebee's is struggling while Chili's thrives
CNBCยท2025-07-14 16:01
America has a new favorite grill and bar. For the first time, Chili's overtook Applebee's in terms of US systemwide sales in 2024. That's according to data from restaurant tracking firm Technomic.Last quarter, Chili's reported a 31% increase in sales and a 21% increase in traffic. So, why isn't its biggest competitor, Applebee's, seeing the same success. Sales at Applebee's existing locations have actually declined every quarter for the past 2 years.Chile's owner, Brinker International, has also seen its st ...