Translating Tech for Good | Lara Sophie Bothur | TEDxKLU Hamburg

Communication & Understanding of Technology - 80% of people don't understand technology, not because of the technology itself, but due to a lack of effective communication [6] - Tech is powerful when it's understood, not when it's complex [8] - People learn visually 60 times faster than reading text and retain 20 times more information when presented as a story [11] - Trust in technology increases when people can experience it firsthand; 80% of people trust technology when they can experience it [13] - Skepticism arises when understanding is lacking; trust is built when information is presented in context [14] Impact of Technology & Future Trends - By 2030, 60% of the world's population will live in cities, impacting transportation needs [9] - Transportation accounts for 30% of global CO2 emissions [10] - Companies focusing on tech communication can improve implementation rates by up to 400% [17] The Human Element in Technology - Human connection, empathy, and emotional intelligence are crucial aspects that AI cannot replicate, emphasizing the importance of human-centered tech communication [15][16] - Leaders struggle to explain the value of AI (80% of leaders) [16] - 70% of employees feel lost when new technology is implemented [17]