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Lots to like about the Cheesecake Factory, but wait for earnings before jumping in, says Jim Cramer
CNBC Televisionยท2025-07-16 23:44

Company Performance - Cheesecake Factory's stock is up over 31% year-to-date, outperforming the SP500's 6.5% gain [1] - The company boasts an annualized unit volume of $12.5 million, considered an obscenely large number for the restaurant industry [8] - In the most recent quarter, Cheesecake Factory delivered impressive unit level margins of 16.6%, exceeding Wall Street's expectation of 15.8% [15] Business Strategy & Operations - Cheesecake Factory operates 350 locations across the US and Canada, including 215 flagship Cheesecake Factory restaurants and other concepts like North Italia and Flower Child [3] - The company's menu is known for its extensive selection, featuring roughly 225 different items, including approximately 45 cheesecakes and other desserts [4][5] - Cheesecake Factory aims to retain talent by investing in its workforce, having been named one of Fortune Magazine's 100 Best Places to Work for the 12th consecutive year [9][10] - The company makes semi-annual menu changes to stay on top of food trends, adding vegetable-heavy dishes and offering better value to customers [13][14][15] Expansion & Growth - Cheesecake Factory is planning to open 25 new locations across all its brands, with 3-4 being Cheesecake Factories and the rest being other concepts [16] - The company expects to open 6-7 North Italia locations, 6-7 Flower Child locations, and 8-9 FRC restaurants [17] - North Italia's unit volume is $7.75 million, while Flower Child's is $4.6 million [17] Market Outlook & Investment Recommendation - Management remains conservative in its outlook, suggesting the stock might sell off even with a good quarter [19] - Despite strong performance, management's commentary suggests the environment doesn't feel as robust as it did three months ago, with the second quarter revenue outlook coming in below consensus expectations [19][20] - It might be wise to wait and see the latest results before investing, given the stock's recent rally of 30% on very little news [18][21]