Great ideas start with real problem | Oyshabonu Narzullayeva | TEDxAmerican University of Technology

Business Failure & Success - Startups face a high failure rate, with approximately 99% failing and only 1% succeeding [3] - A key reason for startup failure is the lack of considering diverse opinions and perspectives [3] - Successful business projects can be achieved through unique ideas or recreating existing products with improvements [5] - The "pains and gains" method is crucial for standing out when recreating existing products [5] Problem Solving & Innovation - Identifying and addressing customer problems is essential for creating successful projects [14] - Gathering feedback and incorporating it into the project is crucial for improvement [15][16] - Writing down ideas promptly is important to prevent them from being forgotten [16] Case Studies & Examples - The presenter's project, Lexi, was born from noticing a problem and generated over $100,000 in the first trial [10] - Lexi won 40 million sums at an international conference by addressing a real problem and gathering user feedback [13] - Google's creation stemmed from the idea of centralizing information and making it accessible, now generating billions of dollars annually [17]