Why U.S. businesses are jumping on the Dubai chocolate craze

Market Trend - Dubai chocolate bar, featuring pistachio paste, karif or shredded filo dough, and tahini, went viral in 2023, becoming a global phenomenon [1] - The scarcity of the original Dubai chocolate bar by fixed desserts spurred an explosion of dupes, copycats, and spin-offs [1] - Brands like Shake Shack, Crumble, Walmart and Trader Joe's are jumping on the bandwagon [2] Production & Demand - A small homegrown brand experienced a surge in demand, with thousands of new followers and international shipping inquiries [2] - The Nuts Factory in New York City, initially making hundreds of the viral bar by hand per day in July 2024, now produces thousands [3] - High demand led to products selling out within minutes [3]