Why U.S. businesses are jumping on the Dubai chocolate craze

[Music] This is a Dubai chocolate bar. It's a chocolate bar stuffed with a paste of pistachios, karif or shredded filo dough, and tahini. It first went viral in 2023, and since then, it's become a global phenomenon.That was worth the hype. The original by fixed desserts is only sold in Dubai. Its scarcity has spurred an explosion of dupes, copycats, and spin-offs.you can now buy it everywhere. We're a small homegrown brand and you know we had enough chocolate just to serve like the community and all of a su ...