CNBC Televisionยท2025-07-17 18:38Market Trends & Industry Dynamics - Pepsi's CEO discussed the possibility of transitioning away from corn syrup, contingent on making sugar more affordable in the US through government intervention and farming strategies [1] - The beverage industry might see a shift towards using real cane sugar, driven by consumer demand and potentially influenced by the US President's affinity for Coca-Cola products [11][12] - A potential increase in demand for sugar could arise from beverage and packaged food companies introducing products with cane sugar, impacting syrup companies [9][10] Product & Strategy - Coca-Cola's full sugar platform (Coke Red can) represents less than 5% of its total global volumes, excluding Diet Coke and Coke Zero Sugar [4] - A complete conversion from high fructose corn syrup to cane sugar across all Coca-Cola products is unlikely, but the launch of a cane sugar-based product is possible, similar to Mexican-style Coke [5][6] - Pepsi will adapt to consumer preferences, potentially moving towards cane sugar-based sodas if there is sufficient demand [11] Cost & Supply Chain - Sugar is more expensive in the US than in many other parts of the world, necessitating a conversation with the government to reduce costs [1] - The US imports a significant amount of cane sugar, primarily from Brazil, as domestic production is limited to parts of Louisiana and Florida [7][8] - High fructose corn syrup became prevalent in the 1980s due to its lower cost compared to sugar [9]