X @𝘁𝗮𝗿𝗲𝘀𝗸𝘆

E-commerce Platform Ethics & User Behavior - E-commerce platforms' "7-day no reason return" policy hinges on the condition that the product doesn't affect secondary sales, but this boundary is often ambiguous [1] - Some believe that the current e-commerce environment is unethical, leading to a situation where discerning customers become victims [2] - In an unethical environment, some customers choose to be more selective to avoid being victimized, while refusing to exploit the "7-day no reason return" policy [3] - Some customers may choose to abuse platform rules to protect their own experience, especially against self-operated platforms [4] Impact on Business & Marketing - An ethical environment would lead to low-frequency usage, excellent user experience, careful handling of returns by platforms and merchants, and a reasonable official second-hand market [2] - Marketing strategies are initiated and benefited by platforms/brands [2] - Platforms set the rules, and customers should not bear the negative consequences [4]