CNBCยท2025-07-20 15:00Market Trends & Consumer Behavior - A 2025 Bain survey indicated that 44% of U S respondents desired increased protein intake, a 10 percentage point rise from 2024 [2] - Cargill's trend report revealed that 61% of consumers reported increasing their protein intake in 2024, up from 48% in 2019 [13] - Chobani found that 85% of Americans want to increase their protein intake in 2025 [27] - A study by Chomps found that protein snacks are growing at three times the rate of the overall snacking industry, accounting for $24 billion in 2024 [27] Company Strategies & Product Innovation - General Mills had 78 protein related patents published between 2020 and 2024, 50% more than five years prior [3] - Protein Pints experienced rapid growth, expanding from 14 stores to over 7000 nationally in less than a year and projecting revenue to $20 million this year [5][6] - Kellogg's and General Mills have incorporated protein into various categories, with a $100 million business in cereal and protein [9] - Barilla has seen double-digit demand growth in recent years for its protein-rich pasta [4] Industry Growth & Financials - The US protein market was estimated at $899 billion in 2019 and is projected to reach $1263 billion by 2028 [14] - Premier protein shakes accounted for over 80% of BellRing Brand's net sales in fiscal 2024, with its stock price up more than 200% over five years [18] - The protein pasta market has seen growth of 20% over the last three years, year over year, of which nearly 80% is coming from Barilla Protein Plus [20]