How Starbucks Is Trying To Brew A Turnaround
Bloomberg Televisionยท2025-07-21 20:00
piping hot tea about Starbucks. The company is trying to engineer a major vibe shift. Since the 1980s, Starbucks has sought to be a welcoming third place, but recently it has faced a number of issues, including a boycott, a sales slump, and customer complaints of high prices, long waits, and an atmosphere that critics have called uninviting to name a few.So, the company brought in Brian Nickel, the man who turned around the fortunes of Chipotle and Taco Bell. Nickel, who joined in September 2024, wants a ho ...